While everyone would like to have access to the features of an industry-leading platform such as IBM Websphere, the reality is different. Not only could it be prohibitively expensive, but the setup and day-to-day management may be far beyond the organization’s capabilities. Furthermore, it makes no sense to invest a significant amount of time and money in an Full service ecommerce agency that you will only use a portion of or that is overly difficult for your processes.
Here are five examples:
Budgetary Capacity
If you have £15k, there’s no use in looking at IBM Websphere or ATG. To avoid big disappointment, make sure you initially focus on the accurate cost ballpark. But try not to acquire ‘featuritis’; it’s much more about broader strategy than bells and whistles, so make sure you cover your vital basics effectively, construct an excellent, solid foundation, and go from there.
Product classification
Not always taken into account: Most users expect a system to perform equally well for all products. Do you, for example, sell a pricey item that requires a deposit? Or a product that comes in 15 distinct sizes, each with its own set of features? Some eCommerce platforms do not like this. Therefore you must be aware of the subtleties of various systems. It is sometimes possible to change the way the system works, but it is frequently preferable to look at a different one – see Business Processes below.
Procedures in business
If you work the way you do because of the eCommerce platform you utilized eight years ago, it may be time to reconsider. Is it necessary for you to work in this manner? Moving to a new eCommerce platform may cause you to examine your procedures and determine whether or not they need to be altered. This is most certainly a better solution than changing the software’s functionality! Alternatively, if your operations are mission-critical, you look for eCommerce software that suits your processes precisely or is easily customizable.
Internal resource
If you’re a hands-on company that loves to do a little bit of everything in-house, don’t go with OS Commerce-based software if your crucial skill is java. By choosing a platform that you understand, you can ensure that you will make the most of your primary skills. Even if you select a system from a proprietary agency, you will be more aware of the details of the solution they provide.
Touchpoints
A touchpoint might range from a single social media platform to an entire order line operation. Make sure you know where yours are and do everything you can to spot any potential future ones. Find out how quickly and easily your team can integrate a new one.
